From the manufacturer, The Thompson's Company has earned a well-deserved reputation for its ability to identify industry trends and emerging technologies. In the early 1920s, polymer chemist Edward Addis Thompson developed a formula that protected buildings from exterior water damage. His discovery became known as Thompson's WaterSeal Clear Multi-Surface Waterproofer and was initially used by architectural and construction firms for concrete applications.

Addis, the company's iconic figure, has been featured on Thompson's WaterSeal packaging for more than 60 years. He is named after E.A. Thompson – Edward Addis Thompson, the man who founded the company and invented the original Thompson's WaterSeal formula. Addis has appeared on every can of every Thompson's WaterSeal product for decades, but he only made his TV debut in 2014.

The Thompson's Company's success in identifying and capitalizing on industry trends and emerging technologies has been a key driver of its growth and reputation over the years. The company's ability to stay ahead of the curve and anticipate the needs of its customers has allowed it to maintain its position as a market leader in the waterproofing and construction industries.

The development of the Thompson's WaterSeal formula by Edward Addis Thompson was a pivotal moment in the company's history. This innovative product provided a solution to a pressing problem faced by architects, builders, and homeowners – the need to protect buildings from the damaging effects of water and moisture. The widespread adoption of Thompson's WaterSeal by the construction industry is a testament to the product's effectiveness and the company's commitment to innovation.

Addis, the company's recognizable figure, has become synonymous with the Thompson's brand. His enduring presence on the company's packaging has helped to build a strong and lasting connection with consumers, who have come to associate the Thompson's brand with quality, reliability, and innovation. The decision to feature Addis in the company's television advertising campaign in 2014 was a strategic move to further strengthen this bond and to introduce the brand to a new generation of customers.

Overall, The Thompson's Company's success can be attributed to its ability to stay ahead of the curve, to develop innovative products that meet the needs of its customers, and to build a strong and recognizable brand identity. The company's commitment to quality and innovation has helped it to maintain its position as a leader in the waterproofing and construction industries, and the enduring popularity of Addis as the face of the brand is a testament to the company's success in connecting with its customers.

product information:

Attribute

Value

color

Brown

brand

Thompson's Water Seal

surface_recommendation

Wood, Decks, Fence

material

Stain

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